Model and designer Mari Giudicelli was already known in the fashion jungle of New York before starting her own eponymous line of footwear. Originally from Brazil, she has chosen the United States as her home base for now. On herInstagram however, she recently seems to be spending most of her time in Japan. I first stumbled upon her face in a campaign for cult fashion creatrice Maryam Nassir Zadeh, and her casual and laid-back always-at-ease look made her seem more like a friend trying on the clothes rather than an actual fashion model . Nowadays, Giudicelli is designing and creating pieces herself. Next to modelling, she has now recently released a simple yet sophisticated shoe line. The understated appeal of each model is intriguing, and the collection is beautifully presented in a calm and minimalist lookbook.